If you’ve been here a while, you’ll probably feel it straight away things be different.

I’m still me. Still honest. Still real.
But I’m not building this long term brand for myself anymore... no more  burnout.

After more than 10 years in the beauty industry, I realised I didn’t want to keep chasing trends or running a business that felt disconnected from real life. I wanted something slower. Deeper. More rooted.

That’s where The Beauty Covenant came from.

This isn’t a polished rebrand or a “new vibe.”
It’s a realignment.

 It’s a garden studio, sunlight through the windows, hands at work, and women being women.

I still lash the same way I always have handmade fans, crafted for each client, with skill that comes from time and care. What’s changed is why I do it, and who I’m doing it with.

This isn’t just a booking.
It’s a covenant with my work

I love you girls.
But Jesus loves you more.

Welcome to The Beauty Covenant.
— Ella